Philip Koehler, an entomologist at the University of Florida, is featured in this news video about his work on developing a better fly trap. Dr. Koehler and others in his lab found that flies are most strongly attracted to the color blue, despite the fact that most fly papers and other traps are yellow. The new fly traps are protected by a UF patent. A Sarasota company has licensed the design under the name "Florida Fly Baiter," which is sold online.
Watch the video below.